Amanda Richardson
UX Designer / Based in SF / Currently at Macy's Tech
Months of customer research and design iteration resulting in an array of high level concepts for a new Macy's experience.
Rethinking the shopping app's navigation to improve ease of use, better showcase its feature set and promote engagement.
Experimenting with in-store map support to address one of our store shoppers' biggest challenges: locating products.
Quick design brainstorm around a more personalized, engaging responsive homepage.
Improving the UX of the shopping app by providing tailored, relevant content on the homepage.
Creating a self-service tool to assist customers get the information they need while shopping in store.
Designing and testing a wish list feature for the mobile app experience.
Organizing and facilitating the first usability study for Open Disclosure, a volunteer-built campaign finance website.
